Cleaning Products
That Don't Quietly
Wreck You.
Non-Toxic CLEANING PRODUCTS
Most cleaning products are the biggest source of indoor VOCs you haven't thought about yet. You're spraying this stuff on every surface in your home and breathing it in. Plant-based, fragrance-free formulas do the same job without the invisible chemical load.
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SHOP › HOME ESSENTIALS › CLEANING PRODUCTS
Surfaces & All Purpose
The stuff you spray on every countertop, every appliance, every surface in your house — multiple times a day. If any cleaning product deserves a clean formula, it's this one.
BRANCH BASICS
All-Purpose Concentrate
One concentrate, replaces multiple cleaners
Fragrance-free, fully transparent formula
Plant-based, safe for sensitive skin
Dilute for counters, appliances, stainless
What to avoid: Synthetic fragrance, quaternary ammonium compounds ("quats"), chlorine bleach in enclosed spaces, anything with a long ingredient list that hides behind "cleaning agents."
PURACY
multi-surface cleaner
Fully disclosed, plant-based ingredients
Enzyme-powered for actual cleaning power
Fragrance-free for sensitive spaces
Safe on counters, tables, and appliances
ASPENCLEAN
NATURAL ALL-IN-ONE CLEANER
Non-toxic, plant-derived ingredients
Fully biodegradable and gentle
Concentrated for versatile use
No synthetic fragrance or added scent
BETTER LIFE
All-Purpose CLEANER
Plant-powered surfactants
Fragrance-free and sensitive-safe
Works on counters, stainless, sealed surfaces
Widely available at a normal price point
KOALA ECO
MULTI-PURPOSE KITCHEN CLEANER
Plant-based surfactants, real essential oils
No synthetic fragrance, no harsh chemicals
Safe on counters, fridge, and food prep surfaces
MADE SAFE certified, refills available
Bathroom Cleaning
Bathroom cleaners are often the harshest in the house — bleach, strong acids, synthetic fragrance sprayed in a tiny enclosed space. Plant-based formulas handle soap scum and limescale without turning your bathroom into a chemistry lab.
BETTER LIFE
TOILET BOWL CLEANER
Plant-powered, non-toxic formula
Lightly scented with natural essential oils
Tough on stains, safe for septic systems
Gentle on sensitive skin
What to avoid: Chlorine bleach in enclosed bathroom spaces, synthetic fragrance sprays, anything with "antibacterial" claims hiding triclosan or quats.
ATTITUDE
BATHROOM CLEANER
Plant-based, EWG Verified formula
Removes soap scum, limescale, and stains
Safe for tiles, tubs, glass, and grout
Mineral-based ingredients, no synthetic fragrance
AUNT FANNIE'S
BATHROOM CLEANER
Vinegar-based, non-toxic formula
Light scent from natural essential oils
Cuts through soap scum, mildew and hard water stains
Safe for tubs, tile, sinks and glass shower doors
KOALA ECO
MULTI-PURPOSE BATHROOM CLEANER
Plant-based surfactants + eucalyptus essential oil, no synthetic fragrance
Antibacterial, antifungal, and antiseptic — eucalyptus actually does the work
Cuts through soap scum, grime, and mold without bleach or harsh chemicals
MADE SAFE certified, biodegradable, refills available
Kitchen & Dish
Dish soap goes on the things you eat off of. Dishwasher pods leave residue on every plate and glass in the load. Fragrance-free, plant-based formulas do the job without leaving a chemical film on your dinnerware.
puracy
DISH SOAP
Plant-derived, non-toxic formula
Unscented — no synthetic fragrance
Powerful grease-cutting, gentle surfactants
Safe for hands and septic systems
What to avoid: Synthetic fragrance in anything touching dishes, SLS/SLES in dish soap if you have sensitive skin, dishwasher pods with optical brighteners or synthetic fragrance.
DROPPS
DISHWASHER DETERGENT PODS
Plant-based, fragrance-free pods
No synthetic scent, no optical brighteners
Dissolves cleanly, no residue
Septic safe, sensitive-user approved
BETTER LIFE
DISH SOAP
Plant-powered, fragrance-free
Cuts grease without harsh chemicals
Gentle on hands, tough on messes
Septic safe and widely available
KOALA ECO
DISH SOAP
Plant-based surfactants + lemon myrtle & mandarin essential oils
Lemon myrtle is antibacterial — cuts grease and kills bacteria naturally
No synthetic fragrance, no optical brighteners, no harsh chemicals
MADE SAFE certified, biodegradable, concentrated — 43 washes per bottle
Floor & Carpet
Floors are where pets sleep, kids crawl, and bare feet walk all day. Whatever you mop with stays on the surface and gets tracked through the house. Fragrance-free, plant-based floor cleaners only.
AUNT FANNIE'S
ULTRA CONCENTRATED FLOOR CLEANER
Vinegar-powered and plant-based, no synthetic fragrance
Every ingredient named, no residue
Safe on hardwood, tile, vinyl, and laminate
EWG A-rated, Leaping Bunny certified
What to avoid: Synthetic fragrance in any floor cleaner, petroleum-based solvents, anything that leaves a "shine" coating with undisclosed ingredients.
AUNT FANNIE'S
ULTRA CONCENTRATED HARDWOOD FLOOR CLEANER
Plant-based and vinegar-free, no synthetic fragrance
Formulated for all hardwood: solid, engineered, bamboo, and laminated
No residue, no rinsing required
EWG A-rated, Leaping Bunny certified
AUNT FANNIE'S
CARPET REFRESHER & DEODORIZER POWDER
Baking soda and pure essential oils, no synthetic fragrance
Sprinkle, wait 15 minutes, vacuum
Safe on carpet, rugs, upholstery, and pet beds
EWG A-rated, Leaping Bunny certified
KOALA ECO
FLOOR CLEANER
Plant-based surfactants + mandarin & peppermint essential oils, no synthetic fragrance
pH-neutral, no alcohol — safe for hardwood, bamboo, marble, tile, and stone
Antibacterial and antifungal — actually cleans, doesn't just smell clean
MADE SAFE certified, biodegradable, refills available
Air Fresheners & Odor Eliminators
Most air fresheners don't actually clean anything — they coat your nasal passages with synthetic fragrance molecules and call it "fresh." These ones actually work without the phthalates and VOCs.
GROW FRAGRANCE
AIR & FABRIC SPRAY
100% plant-based, USDA Certified Biobased
Fully transparent ingredient labeling
Safe on fabric, couches, rugs, and curtains
Blondewood and Woodland Sage are the ones
What to avoid: Aerosol sprays with propellants and synthetic fragrance, paraffin wax melts, anything labeled "fresh" or "clean" that lists "fragrance" as an ingredient.
ZUM MIST
AROMATHERAPY ROOM & BODY SPRAY
Water, vegetable glycerin, essential oils — that's it
No phthalates, no synthetic fragrance loops
Multi-use: room, linen, or body spray
Sea Salt and Lavender-Lemon are the go-tos
KOALA ECO
ROOM SPRAY
Pink grapefruit & peppermint essential oils — no synthetic fragrance, no propellants
Not an air freshener — actually eliminates odors instead of masking them
Safe to breathe, no VOCs, no phthalates, no mystery "fragrance" blend
MADE SAFE certified, vegan, cruelty-free
Pet-Safe Cleaning
Pets walk through everything you clean, then lick their paws. Cats are especially sensitive to essential oils and synthetic fragrance. Fragrance-free and genuinely pet-safe formulas for every surface your animals touch.
GROW FRAGRANCE
AIR & FABRIC SPRAY (pet-safer)
Plant-based with fully disclosed ingredients
No phthalates or synthetic fragrance
Safe on pet bedding and furniture
Neutralizes pet odors rather than masking them
What to avoid: Any essential oils around cats (especially tea tree, eucalyptus, citrus), synthetic fragrance, bleach-based cleaners on surfaces pets walk on.
BRANCH BASICS
ALL PURPOSE CONCENTRATE (FRAGRANCE-FREE)
Completely fragrance-free — safe around cats and dogs
Plant-based surfactants, no essential oil additives
Use diluted for pet areas, bowls, and hard floors
Rinse surfaces after use as a precaution
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